Lexus

DESIGN FOR A BETTER TOMORROW

ANTICIPATE. INNOVATE. CAPTIVATE.

DESIGN FOR A BETTER TOMORROW

The Lexus Design Award India aims to identify and award the best works of industrial design created by Indian designers. The award looks to recognize and reward designs that anticipate challenges facing future society and imagine engaging and innovative ways to contribute to a sustainable future, while seamlessly enhancing the happiness of all.

LDAI 2022
JUDGES AND MENTORS

JURORS

Anand Belhe

Anuj Sharma

Nishma Pandit

Anjali Mody

Mukul Goyal

David Nordstrom


MENTORS FOR CONCEPTUAL FINALISTS

Sandeep Sangaru

Michael Foley

Suhasini Paul

Amit Krishn Gulati

Narendra Ghate

Vinay Rao

MENTORS FOR CONCEPTUAL SHORTLISTS

Unmesh Kulkarni

Pradeep Chowdhary

CATEGORIES

Click on each category to view the details

Established Work Category

PRODUCT DESIGN

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PRODUCT DESIGN

This includes all products and product systems that are designed for use by end consumers and intended for mass manufacture. This includes (but is not limited to) consumer appliances, consumer electronics, and products for home and office. This award will not consider product designs that are intended as one-offs or artistic installations. This category includes all types of products except automobiles and automobile related design.


TEXTILE DESIGN

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TEXTILE DESIGN

This will include all design work that uses textiles and fabrics as an integral part of the design project. This category includes textiles for use by the apparel industry, the home furnishing industry, and other allied business that use textiles as an integral part of a product experience.


LIFESTYLE ACCESSORY DESIGN

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LIFESTYLE ACCESSORY DESIGN

The award for Lifestyle Accessory design will consider (but is not limited to) the design of jewellery, personal accessories, bags, luggage, footwear, clothing, lighting, interior objects and other lifestyle associated products. Like all the other award categories, this award will consider only those entries that are intended for mass or batch manufacture. This award will not consider designs intended as one-offs or custom-made pieces.


FURNITURE DESIGN

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FURNITURE DESIGN

This award will recognize the best design work in furniture and products intended for use in residential or commercial interiors. Here again, the design work must be intended for mass manufacture and end-user consumption. This includes (but not limited to) seating systems, office systems, home furniture and lighting. Custom built retail interior design that is location specific and intended as a one-off will not be considered.


DESIGN THINKING

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DESIGN THINKING

Design thinking is the application of design ideas and methodologies in areas that might traditionally be considered as “non-design” domains. Apart from just designers, in recent times, design thinking has been used by CEOs, social scientists, economists, and educators. The award for Design Thinking will be given to projects that bring fresh perspectives and innovative solutions to difficult problems. These solutions should be scalable and have the potential for impact at a mass level.


CRAFT DESIGN

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CRAFT DESIGN

India has a large majority of people who rely on their craft making skills to earn a living. The handicraft industry is a big contributor to India’s GDP and employs millions of people. The Award for Design for Craft seeks to acknowledge designers who work with craftspeople and crafts collectives to help create products/services that in turn help craftspeople improve their skills and design abilities and simultaneously opens up new sources of income for them.


PUBLIC UTILITY DESIGN

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PUBLIC UTILITY DESIGN

The design of public utilities includes (but is not limited to) everything from electronic voting machines to public seating to rural healthcare systems. The Design for Public Utility Award seeks to recognize products/systems that are designed with a human-centered approach for use by everybody in the social pyramid, especially the underprivileged. These products/systems may fall outside of the traditional profit-motive-led production process that regular for-profit enterprises would undertake. Hence this category will not use commercial success as a judging criterion.


DESIGN FOR SOCIAL IMPACT

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DESIGN FOR SOCIAL IMPACT

As a growing economy, India faces many unique social, cultural and societal challenges. From poverty to healthcare to livelihoods, designers are engaging with civil society at various levels. The award for Design for Social Impact will consider the social impact of a designer’s work in its broader societal context. The jury will look at how the designer’s work has impacted people and the planet. Entrants are encouraged to submit facts and figures, social impact studies, and endorsements by reputable social organizations to support their entry.


Conceptual Work Category

STUDENT CATEGORY

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STUDENT CATEGORY

This years’ theme for the Student Category is “Design For a Better Tomorrow – Anticipate, Innovate, Captivate”.
This category will consider original works of a conceptual nature by students who are currently enrolled in design schools across India. All entries submitted in this category must be in accordance with the above theme.
Entries submitted in this category must be industrial design ideas, concepts and explorations that attempt to embody the values of innovation, sustainability, usability, aesthetic refinement and industrial craftsmanship.


OPEN CATEGORY

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OPEN CATEGORY

This years’ theme for the Open Category is “Design For a Better Tomorrow – Anticipate. Innovate. Captivate.”
This category is open to design professionals, teachers, thinkers and design enthusiasts. The Open Category will consider original, conceptual work that is in keeping with the above theme. Entrants are welcome to interpret the theme in accordance with their understanding of the challenges of designing for a better tomorrow.
Entries submitted in this category must be industrial design ideas, concepts and explorations that attempt to embody the values of innovation, sustainability, usability, aesthetic refinement and industrial craftsmanship.


PAST WINNERS

SELECTION PROCESS SCHEDULE

Application period

23rd July 2021 - 15th September 2021

Announcement of Jury & Mentors

October 2021

Jury Meet

October 2021

Mentorship Program

November 2021

Media, Guests and Public Voting

January 2022

Announcement of LDAI 2022 Winners

January 2022

Required Documents

Project Description

  1. Name of project
  2. One Line Short Description (Within 15 words)
  3. Full Description (Within 250 words)
  4. Include information on the background of the work, production / manufacturing process, materials used for construction and any facts or details you think are needed to fully explain your work.

How your work makes the world a better place considering 4 judging criteria:

  1. Anticipate: How does the concept and design anticipate global challenges facing future society? (100 words)
  2. Innovate: How does the design demonstrate new thinking and originality both in the proposal and in the execution? (100 words)
  3. Captivate: How does the design intrigue and compel when realized in concept and execution? (100 words)
  4. Enhance Happiness: How does your design bring happiness to all? (100 words)

MANDATORY DOCUMENTS

2 images are mandatory, and 6 additional images are optional.
  1. Submit one main image of your work (i.e. physical prototype, CGI render, technical drawing, etc.)
  2. Submit one image that demonstrates how your work would function or be used.
  3. Each of your images should be accompanied by a caption which appropriately describes the image and any important points.
  4. Images should not contain brand names, trademarks or company logo.
  5. Images should be in RGB, 300DPI, and a minimum of 1000 pixels wide, landscape size.
  6. Images should be less than 10MB.
  7. If images have text please keep to a minimum.

ADDITIONAL DOCUMENTS (OPTIONAL)

The total size of additional documents should not exceed 10MB.
  1. Any additional information (films, presentations, documents) that you wish to provide, please do not mention your name anywhere.
  2. Any other details that you wish to submit (sales figures, research report, etc.).
  3. Self-Certification letter stating that you are the principle designer of the project and the work submitted is original.
  4. At least one A2 sized panel that describes your design in the form of text, photo/sketches, graphics, etc. Details of the A2 panel are below.

A2 panel

Submit your design solution using sketches, text, photographs and/or infographics laid out in a 420 mm format. Your A2 sized panel should have a 30mm margin (to be left blank) on the sides. Images should be at least 300dpi

The Panel should clearly state the following:

  1. Name of the project.
  2. Name of Client (if project was not client driven, then mention “Self-Commissioned).
  3. Category or Categories that the project is being entered in.
  4. Please do not mention your name anywhere in the panel.
  5. Please do not mention any awards won.
ELIGIBILITY CRITERIA

CONCEPTUAL WORK

Open to professionals, students and design enthusiasts from every part of India and only to individuals who have reached the age of majority.

Contest Dates: The Lexus Design Award India 2022 ('The Award') begins July 23, 2021 at 13:30 (IST) and qualifying Submissions must be received by September 15, 2021, 23:59 (IST). The dates are subject to extension, in Sponsor’s sole and absolute discretion.

To be eligible for the Lexus Design Award India 2022, all entries must conform to the following broad criteria:

  1. The Award is open to professionals, students and design enthusiasts from every part of India ("Entrant" or "Entrants") and only to individuals who have reached the age of majority in their jurisdiction of residence at the time of entry. Minors and individuals who have no or only limited legal capacity may not participate.
  2. Employees of Toyota Motor Corporation, LEXUS India ('Sponsor'), and each of their respective parents, affiliates, subsidiaries, advertising and promotion agencies, distributors (collectively, the 'Contest Entities'), and each of such employees’, immediate family members and/or those living in the same household (whether legally related or not) are not eligible to enter the Contest or win a prize.

ESTABLISHED WORK

Contest Dates: The Lexus Design Award India 2022 ('The Award') begins July 23, 2021 at 13.30 (IST) and qualifying Submissions must be received by September 15, 2021, 23:59 (IST). The dates are subject to extension, in Sponsor’s sole and absolute discretion.

To be eligible for the Lexus Design Award India 2022, all entries must conform to the following broad criteria:

  1. The submitted entries must have been designed by an Indian company or individual. This means that:
    1. The design consultancy/company must be headquartered in India
    2. The individual designer must be an Indian citizen practicing in India
    3. The entry must be submitted by the design division of an Indian company incorporated and headquartered in India or
    4. The entry must be submitted by the Indian design division of a multi-national corporation
  2. The design cycle of the product/system must be complete. This could mean that:
    1. The design phase of the product has been completed and the product/system is currently under prototyping or mass manufacture
    2. The product/system has been manufactured and launched in the Indian market between 1 Jan 2019 and 1 Oct 2021
    3. For non-commercial product/systems, the product/system must have been deployed between 1 Jan 2019 and 1 Oct 2021 or
    4. For research-oriented categories, the research project must have been completed by 15 Sep 2021
  3. There will be no entry fee for the Lexus Design Award India 2022. Entrants can submit up to five entries per category.
  4. The Lexus Design Award India 2022 seeks to reward the best practices in Industrial Design. Industrial Design is defined as the design of products and product systems that are intended for mass manufacture and consumption by end-users or customers. This award will not consider products that are intended to be components and subsystems of larger products. For instance, the design of a home appliance like a vacuum cleaner is a valid entry. But the design of the motor that powers the vacuum cleaner is not a valid entry. For more details, refer to the awards categories.
  5. To be eligible for consideration, the entry must be submitted in the relevant category. We do understand that sometimes products fit into multiple categories, and therefore entrants are allowed to enter a single design work in a maximum of three sub-categories. Furthermore, we also understand that some design work may not fit into any of the categories defined by the Lexus Design Award India 2022. To encourage and enable design work of all kinds, the Lexus Design Award India 2022 has an Open Category. The Open Category will consider design work that is deserving but defies categorization.
  6. All entries must be submitted in the entry format that is described in the entry process. We welcome innovation in the way entries are submitted. i.e. While the Lexus Design Award India 2022 entry process defines certain fixed guidelines for companies/individuals to submit their entries; you are also free to add extra information in any format you choose. For instance, you could make a short fiction film that showcases your product/system or maybe send us an actual sample of your product for the jury to use and experience.
  7. All entries must be submitted on or before the entry deadline. The entry deadline for the Lexus Design Award India 2022 is September 15 2021.
  8. All entries must be accompanied by a self-certification letter written and signed by the entrant. This letter should state the following:
    1. That the entrant is indeed the principal designer of the submitted entry
    2. That all details entered are accurate to the best of the entrant’s knowledge
    3. If the project is commissioned by a client, then the name of the client is to be mentioned unless restricted by non-disclosure agreements
    4. If the project is self-commissioned or self-initiated (i.e. there is no client) then the self-certification letter should state this clearly
    5. If the project is neither client-commissioned nor self-commissioned, then a short note explaining the nature of the project is to be included with the entry
    6. If the submitted work was part of a joint design effort between the entrant and other design/non-design entities, then the other entities should also be mentioned with details of their (the other entities’) contribution to the submitted design.
  9. Avoidance of conflict of interest: Lexus is engaged in the business of the design, manufacturing, and sale of cars. To avoid obvious conflicts of interest, the Lexus Design Award India 2022 will NOT consider any entries related to automobile design in any category. This includes all types of automobiles including, but not limited to, two-wheelers, cars, and transport and commercial vehicles.
  10. Definition of mass manufacture: Lexus Design Award India 2022 defines mass manufacturing in multiple ways. Mass manufacture could mean:
    1. The design is intended for manufacture on a national or global level. This could mean the design is manufactured by the hundreds, thousands or more
    2. The design is intended for small-batch manufacture. This could mean that the design is manufactured in tens or hundreds
    3. The design is intended for manufacture of single pieces over multiple instances. An example of this could be a piece of furniture that is intended to be handmade or machine-assisted handmade but is made in one or two pieces at a time
    4. Products that are mass-produced by industrial processes, but hand-finished for craftsmanship reasons
  11. If any entrant or potential entrant is of the view that their design work does not conform to the above criteria but should still be considered for the Lexus Design Award India 2022, please do write to us at contact@LDAIndia.com and give us your reasons. We would be happy to engage with you to understand more about your work and its eligibility.
  12. The Award is open to professionals, students and design enthusiasts from every part of India ("Entrant" or "Entrants") and only to individuals who have reached the age of majority in their jurisdiction of residence at the time of entry. Minors and individuals who have no or only limited legal capacity may not participate.
  13. Employees of Toyota Motor Corporation, LEXUS International ('Sponsor'), designboom srl ('Producer') and each of their respective parents, affiliates, subsidiaries, advertising and promotion agencies, distributors (collectively, the 'Contest Entities'), and each of such employees’, immediate family members and/or those living in the same household (whether legally related or not) are not eligible to enter the Contest or win a prize.
JUDGING CRITERIA

ANTICIPATE

How does the concept and design anticipate global challenges facing future society?

INNOVATE

How does the design demonstrate new thinking and originality both in the proposal and in the execution?

CAPTIVATE

How does the design intrigue and compel when realized in concept and execution?

ENHANCE HAPPINESS

How does your design bring happiness to all?

SELECTION PROCESS
  1. All entries will be scrutinized by a screening committee to ensure that they conform to the eligibility criteria for the Lexus Design Award India.
  2. From the pool of entries received, a maximum of three finalists will be chosen in each category.
  3. An eminent jury comprising experienced practicing designers, academics, and design thinkers will evaluate the finalists and choose one winner in each category.
  4. The jury meeting will take place in October 2021.
  5. The jury deliberations will be conducted in an open and transparent manner. A team of observers will be allowed to watch and listen to the jury’s deliberations while they choose winners. This observer team will include senior members of ADI (Association of Designers of India) and select members of the press. Observers will not be allowed to ask questions or interact with the jury.
  6. If the jury wishes to ask questions or seek clarifications, they will interview the finalists via teleconference. Finalists will be informed well in advance of the jury date and potential time for this teleconference.
  7. The jury’s decision will be final, and no disputes will be entertained.
  8. The final winners of the Lexus Design Award India will be announced in January 2022.
  9. Should the jury find that none of the entries in a particular category are worthy of the award, then no award will be given in that particular category for the year.
  10. In exceptional circumstances, the jury may give out more than one award in a particular category. For example, this may happen if there are two equally deserving winners in the category.
  11. If any jury member is connected to any of the applicants in a manner that may cause a conflict of interest, then that juror will recuse herself/himself from judging that category entirely.
ADDITIONAL INFORMATION

In addition to the judging parameters given to the jury, these are the additional guidelines given to the jury for the Lexus Design Award India.

  1. Is the solution appropriate to the stated problem?
  2. What makes the design solution interesting and innovative?
  3. Is the design solution user centric?
  4. Does the design solution reflect aesthetic refinement?
  5. Does the design solution have the potential for significant social impact?
  6. Does the design embody the idea of responsible consumption?
  7. Has the design been optimized for mass/batch manufacture?
  8. Has the design been commercially successful?
  9. In case of non-commercial categories, are there non-commercial indicators of success?
  10. Does the design have an X-Factor? Something about its overall composition that makes you go “Wow!”?

ABOUT THE AWARD

The Lexus Design Award India (LDAI) seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. The award aims to recognize and reward the best industrial design executed by Indian designers, institutions, design consultancy firms, and in-house design teams of companies. Good design is defined by LDAI as the synthesis of sustainable, ergonomic, aesthetic, commercial, industrial, and scientific disciplines to create products that simplify, enrich, and better human existence.

Lexus, as a brand, has always stood for excellence in design, ergonomics, sustainability, technological superiority, and responsible consumption. The LDAI will mirror these brand values.

The LDAI is an annual award that promotes good design across multiple categories. This is the Fifth year of the LDAI.

ABOUT THE TROPHY

The award trophy, designed by leading industrial designer, Michael Foley, features layers emanating from an arc reminiscent of the ‘L’-motif. A high lustre silver finish highlights each layer’s depth, with its warm wood base humanising the machined anodised aluminium slab.

Watch Video

For any queries, please write to contact@ldaindia.com

Call for Entries closed for 2022
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