The Lexus Design Award India (LDAI) seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. The award aims to recognize and reward the best industrial design executed by Indian designers, institutions, design consultancy firms, and in-house design teams of companies. Good design is defined by LDAI as the synthesis of sustainable, ergonomic, aesthetic, commercial, industrial, and scientific disciplines to create products that simplify, enrich, and better human existence.
Lexus, as a brand, has always stood for excellence in design, ergonomics, sustainability, technological superiority, and responsible consumption. The LDAI will mirror these brand values.
The LDAI is an annual award that promotes good design across multiple categories. This is the Sixth year of the LDAI.
The award trophy, designed by leading industrial designer, Michael Foley, features layers emanating from an arc reminiscent of the ‘L’-motif. A high lustre silver finish highlights each layer’s depth, with its warm wood base humanising the machined anodised aluminium slab.Watch Video